Business Innovation Day by the Hoyo de Manzanares Town Council – October 2025
Hoyo Innova
Visual thinking as a tool to inspire the local entrepreneurial community and connect ideas, people and projects.
Marina Roa took part as a speaker and visual thinker at "Hoyo Innova", a business innovation event organised by the Hoyo de Manzanares Town Council at the Culture Centre, aimed at companies and entrepreneurs from the municipality and the Sierra de Guadarrama area.
Marina Roa took part as a visual thinker and speaker at an event organised by the Hoyo de Manzanares Town Council, focused on boosting business innovation, wellbeing and the co-creation of synergies within the local entrepreneurial ecosystem. Throughout the gathering, she shared with attendees how visual thinking can become a practical tool for better communication, collaboration and unlocking creativity within companies.
The event, held on 16 October 2025 at the Hoyo de Manzanares Culture Centre, brought together dozens of entrepreneurs and professionals from different areas of the region, with the aim of strengthening the local entrepreneurial ecosystem by creating support and collaboration networks between Hoyo de Manzanares and the Sierra de Guadarrama. Alongside Marina, the programme featured experts in local entrepreneurship, mindfulness, creativity and communication, offering a multidisciplinary approach to supporting businesses and entrepreneurs in their growth.
Through her talk and visual facilitation, Marina offered innovative and collaborative solutions for companies, showing how visual thinking turns complex conversations into clear visual narratives that inspire action. Her contribution helped create a space where the ideas, challenges and opportunities of the local entrepreneurial community could be seen, shared and connected in a much closer and more memorable way.
